The UK-based online
DVD rental service specialist Video
Island announced this week partnerships with MSN
and Comet . MSN.co.uk is forming a new
partnership with Video Island - which sees the creation of "MSN
DVD Rental" within the MSN Entertainment Channel. Under the terms
of the agreement between MSN and Video Island, MSN's 16.2 million
users will now have access to Video Island's 15,000 DVD titles.
delighted to have partnered with Video Island to offer online DVD
rental to a whole new audience. This is a brilliant service - users
will find MSN DVD Rental quick, convenient and easy to use," said
Chris Ward, Commercial Director MSN UK.
Klein, CEO Video Island, added, "Video Island has built a business
designed to bring subscription DVD rentals to a mass-market with
the largest national brands. Working with MSN will enable millions
of people in the UK to experience the unrivalled selection, convenience
and value of unlimited DVD rentals."
Island also announced that it has joined forces with Comet, one
of the UK's largest out of town electrical retailers, to promote
Video Island as a value add service to Comet customers. The partnership
will give Video Island a presence across all of Comet's 250 retail
outlets and will also be promoted to its customer base via web and
capitalize on the size of the market opportunity, Video Island secured
financial backing in 2003 from global venture capital firms Benchmark
Ventures , who have been behind e-commerce powerhouses
such as Ebay and Betfair, as well Redbus plc - recently named as
the number one in the Sunday Times Fast Track 100 and Robin Klein,
Chairman of Retail Variations.