(Collectively, hereinafter the 'Site' and the 'End-User' shall be referred to as the "Parties" and individually as the "Party")
- Scope Of Applicability:
- The Site may utilize (i) a tracking pixel (such as, a smart pixel(s) or managed pixel(s) ("Pixel") placed on certain page(s) of the Site to collect relevant information from the Site and to set a cookie on the browser of End-User(s) (the "Cookie"), (ii) browser stream data of End-User(s) to the Site or (iii) other non-identifiable/non-personal information of the End-User (collectively, hereinafter referred to as the "Targeting Data"). Such Targeting Data may include, among other things (only non-identifiable information of end-user is collected by Site), IP address, date and time of visit to Site and merchandise viewed or placed in End-User e-commerce cart (if applicable). The Targeting Data is used to provide targeted relevant advertisements for the End-User(s), while the End-User(s) are on the Site network and/or partner websites (at discretion of Redbus) and may be combined or matched to third party data to identify potential customers of Redbus and display a targeted advertisement to such potential customers
- Redbus agrees that Targeting Data shall only be disclosed by Redbus for (i) the Site' performance of the Services (if found appropriate by the Redbus); (ii) any other business purposes of Redbus; and (iii) limited purpose of data analysis, which shall be carried out by such third parties for and on behalf of Redbus and upon Rebus' express instruction in this regard provided that for this subsection (ii) & (iii) the Targeting Data is used and disclosed by Redbus on an Aggregated-basis only (if considered appropriate by the Site). For the purpose of this Clause " Aggregated " shall mean a form in which the Targeting Data (defined below) is combined with data from other campaigns of other advertisers and precludes identification, directly or indirectly.
- Amendment / Modification:
- Limitation Of Liability:
- Governing Law and Jurisdiction: